Monday, February 16, 2009

How to Get Repeat Traffic?

Search engine optimization is an ongoing process and though its main objective is to enhance visibility of the website in search engines on relevant and major keywords, it must also be understood that repeat website traffic is very important for any online business or anything else that generates income for you. SEO may ensure an initial traffic much easily. However, maintaining the traffic and making visitors keep coming back to the website could be a daunting task. Here are few ways that could help to bring repeat traffic to your website or blog:

1. A well organized and well published website which has got great content and also linked to other related material is preferred by visitors and search engines alike.

2. Update pages of your website frequently. Every one would want to go back to the websites which offers some thing 'new' and satisfies their need of information and or goods.

3. Keep providing discount and special offers so that visitors are tempted to order online. You may also ask them for signing for the newsletter so that the latest offers are delivered right to their mailbox directly. Put a form on your site to allow them to be able to sign up for this purpose.

4. Allow people to add website to their favorites or suggest to a friend. Place clearly visible links for this purpose. Ensure that your site is easy to find. Put links so that visitors can add your site to social book marking sites.

5. Add a 'Whats New' section in your website. This would instantly tempt people to explore and also leave an impression in their mind that your website gets updated on regular basis and hence they would frequently return back to your web site.

6. Develop a great logo for your website as this helps visitor recall your site whenever they see your logo anywhere else. Some of the best companies in the world have the simplest logos but everybody can remember them.

7. Proper and visitor friendly navigation is must for any website to retain visitor for a longer duration of time. Therefore, ensure that you have consistent and visible navigation elements on each and every web page. Appropriate titles and keywords on each page also help visitors to navigate your website successfully.



Repeat traffic is essential because you want to hold on to unique visitors for as long as possible. It is even more important if you run an online business as returning visitor has already purchased earlier or trust/like your website. Who wouldn’t like to convert them to regular buyer!

SEO Company India provides Internet Marketing and Social Media optimization.

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